Tata!

Today’s Armenian artists respect their nation’s thousands of years of musical tradition but they also find inspiration in music from around the world. One of the most popular, and controversial, contemporary Armenian musical genres is called rabiz, which blends Armenian folk with melodic modern pop. Rabiz is known as “laborer’s music,” a genre of pop that captivates Armenian youth both in Armenia and abroad, especially in Armenian communities throughout Russia and in Los Angeles. Both creators and fans of the catchy dance pop have developed their own street-level fashion and fast-moving, partying lifestyle. One of the giants of ribaz is Tata Simonyan, who is becoming an international pop star. In this video, for our last post of a week exploring Armenian music, we embrace the spirit of ribaz and party with Tata. Tata!

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