Seo Taiji and the Boys Really Do Know


After the dictatorship of Park Chung-hee ended in 1979, Korean musicians embraced all kinds of traditional and modern music, socially important or otherwise, taking pride in their folk instruments and ancient genres while infusing them with a modern energy and musical sensibility. This openness enabled Korean musicians to actively embrace all sorts of international music, especially Western pop. Since the ’90s Korean popular music (K-Pop) has become a pan-Asian phenomenon, joining Korean fashion, movies, television and other media in what Koreans proudly call a “Hallyu” — a massive wave of Asian infatuation with Korean culture. In this video we enjoy the classic K-pop dance hit, Sao Taji and the Boys’ “I Know.”

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